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==Appendix 4: iTunes vs YouTube explained==

====iTunes====
* Download
* Audio & Video, PDF
* Mac and Windows only – need to download iTunes software
* File sizes up to 500mb
* User can manage content/courses
* Users know what they’re looking for
* Higher quality, cultural content – breeding ground for ‘smart media’
* Content is more focused – like a virtual library 
* Can be viewed on other devices – e.g.  for mobile learning
* Makes money by selling tracks/content
* Can restrict access to select groups
* Several ideas/concepts (e.g.  podcasts)
* Supports long-form content – e.g.  40 min podcast/academic debates
* Not easy to embed into web pages as yet

====YouTube====
* Streamed
* Video only (or enhance audio/video slides)
* Supports PC and Mac software
* Casual browsers – who browse for fun, aren’t looking for something specific
* Most popular content – entertainment, music, comedy – 20 seconds of silliness, ‘episodic’
* Choppy grainy footage
* Predominantly user-generated 
* Short-form bite-sized often no more than 10 minutes in length and usually shorter
* File sizes up to 100mb
* Can be embedded on a blog, etc 
* Used for promotional purposes, e.g.  advertising, trailers, etc.
* Makes money by selling advertising
* 1 idea/concept
* Student experiences
* Easy to embed into web pages
* Social networking – public forum, immediate feedback


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