Section 5: Building your team
From Steeple
- Policies and practices in media creation
- Section 1: Introduction
- Section 2: Defining an institutional editorial framework
- Section 3: Defining your institution's podcasting objectives and choosing delivery channels
- Section 4: Establishing your podcasting production processes
- Section 5: Building your team
- Section 6: Conclusion
- Appendix
- Appendix 1: Rights and intellectual property
- Appendix 2: Explanatory notes for Album Spreadsheet
- Appendix 3: Technical advice /specifications
- Appendix 4: iTunes vs YouTube explained
- Useful links and Contributors
You can look at all pages tagged with 'Policies and Processes':
Contents |
[edit] 1 Building your team
The roles outlined below are based on the OU’s iTunes U experience which is highly resourced. This may not necessarily be the case for your institution but it does give a feel for the types of roles that will need to be covered. It may be that one person performs multiple roles, but however many people are involved in your process you will need to ensure that the following roles are fulfilled.
[edit] 1.1 Key roles for institutional podcasting
All of these contributors have a vital role to play. Clarity over systems and processes is crucial.
[edit] 1.1.1 Project management team
Programme director The programme director will be responsible for the institutional branding of the delivery channel, for shaping the editorial framework, deciding on the overall content for the site and determining the institutional objectives.
Project manager The project manager will be responsible for the day-to-day management of the processes, including the delivery of institutional objectives, designing and implementing the workflow, scheduling the workflow, tracking and monitoring of progress and budgets and implementing the take-down policy.
[edit] 1.1.2 Production and craft specialists
Producer The podcasting producer will manage the podcasting team, be responsible for the content of the podcasts (editing of existing material, producing paper edits to cut the material into appropriate ‘chunks’, etc.), decide on the material to include, suggest album artwork images, manage the internal and external resources to produce them and generate new content, often working with subject and craft specialists, writing scripts and directing video shoots or audio recording.
Rights expertise The rights advisor will assess material prior to production to assess suitability and highlight potential problems, provide guidance on the online user licence required, advise the podcast team on rights and copyright issues, schedule clearances and approvals, clear any third party content and advise on take-down policy.
Designer The designer will be involved at the very start of the podcasting initiative, developing the institutional branding of the podcasting delivery channel, will ensure that all elements of the design remain within the institution’s overall brand and design new areas of the site as required.
Editor (video) The editor will edit the material to produce the final cut to the producer’s instructions.
Camera/sound recordist If your content is being taken from existing archive material, it is unlikely that you will need the services of camera or sound recordist.
A camera/sound recordist would be required if you want to record new podcasts or create new recordings to ‘enhance’ existing materials.
Production assistant The production assistant will be responsible for the initial check of source material to ascertain any rights issues, completion of all metadata, production of associated transcripts, sourcing appropriate artwork to accompany the podcast, checking finished podcasts and supporting other members of the podcasting team.
Faculty / subject specialists In an HE institution subject specialists will usually be from your own faculties or academic departments, however they may also be independent experts contracted to provide specific content. They will be able to ensure podcasts created from existing materials are still educationally accurate and valid, may take part in new recordings, may make recordings to ‘enhance’ existing materials, and give them further context or they may choose to record podcasts themselves (This is particularly likely in smaller institutions where there are no media specialists available. If this is the most likely route for podcasting in your organisation, it is probably worth considering some basic technical training to ensure the best possible quality.)
[edit] 1.1.3 Who should do what?
Large Higher and Further Education institutions are often fortunate in that they benefit from a wide network of media production specialists, however not everyone will have these resources available to them. Smaller organisations are likely to have lower budgets and resources available. They will need to develop much smaller teams, with individual members covering more than one role. For much smaller-scale production perhaps this could be just a single individual managing the whole process.
Whatever the size of the team, there are key elements of the process listed above need to be covered.
