Appendix 4: iTunes vs YouTube explained
From Steeple
- Policies and practices in media creation
- Section 1: Introduction
- Section 2: Defining an institutional editorial framework
- Section 3: Defining your institution's podcasting objectives and choosing delivery channels
- Section 4: Establishing your podcasting production processes
- Section 5: Building your team
- Section 6: Conclusion
- Appendix
- Appendix 1: Rights and intellectual property
- Appendix 2: Explanatory notes for Album Spreadsheet
- Appendix 3: Technical advice /specifications
- Appendix 4: iTunes vs YouTube explained
- Useful links and Contributors
You can look at all pages tagged with 'Policies and Processes':
[edit] 1 Appendix 4: iTunes vs YouTube explained
[edit] 1.1 iTunes
- Download
- Audio & Video, PDF
- Mac and Windows only – need to download iTunes software
- File sizes up to 500mb
- User can manage content/courses
- Users know what they’re looking for
- Higher quality, cultural content – breeding ground for ‘smart media’
- Content is more focused – like a virtual library
- Can be viewed on other devices – e.g. for mobile learning
- Makes money by selling tracks/content
- Can restrict access to select groups
- Several ideas/concepts (e.g. podcasts)
- Supports long-form content – e.g. 40 min podcast/academic debates
- Not easy to embed into web pages as yet
[edit] 1.2 YouTube
- Streamed
- Video only (or enhance audio/video slides)
- Supports PC and Mac software
- Casual browsers – who browse for fun, aren’t looking for something specific
- Most popular content – entertainment, music, comedy – 20 seconds of silliness, ‘episodic’
- Choppy grainy footage
- Predominantly user-generated
- Short-form bite-sized often no more than 10 minutes in length and usually shorter
- File sizes up to 100mb
- Can be embedded on a blog, etc
- Used for promotional purposes, e.g. advertising, trailers, etc.
- Makes money by selling advertising
- 1 idea/concept
- Student experiences
- Easy to embed into web pages
- Social networking – public forum, immediate feedback
